Allison DeSantis, J.D.
Allison is the Senior Director of Product Counsel at LegalZoom, advising and providing leadership to internal teams on the development of products and technology solutions to assist small businesses. She has spent much of her career in public service focused on business and regulatory law.
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Trademark vs. Copyright: Which One Is Right for You?
Understanding trademarks vs. copyrights can help you determine which legal protections can prevent others from using your company name, logo, creative works, and more.
· 12 min read
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What Is a Service Mark and How Do You Register for One?
Most of us recognize the trademarks of famous brands. But what about a service mark? Learn what service marks are and how they differ from trademarks.
· 6 min read
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What Is a Slogan and Why Does It Matter for Your Business?
There are no clearly defined rules for writing a slogan, but there are some strategies that may help you craft messaging that’s memorable and effective.
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How to Conduct a Delaware Business Search
Conducting a Delaware business search will ensure that the name you've chosen for your potential business has not already been chosen. The process is important for state compliance and online brand identity.
· 4 min read
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What Is Right of Publicity and How Is It Used?
The right of publicity gives you control over the commercial use of your identity. While a right, the extent of its legal protection varies across the U.S.
· 8 min read
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Business Documents: What to Keep, Store, and Secure
Stay organized and stress-free with easy tips to store, manage, and protect your business documents the right way.
· 8 min read
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What Happens When You File for Bankruptcy?
What happens when you file for bankruptcy varies based on the type of bankruptcy you file and the circumstances of your bankruptcy.
· 9 min read
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Brand Equity: How to Build, Measure, and Manage Your Brand's Value
Looking to increase your company's profits or attract new investors? Brand equity can help with these goals. Here's how it's done.
· 10 min read
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What Is Priority Mail and How Long Does It Take?
Priority mail, USPS' top delivery service, offers fast delivery times and includes USPS tracking so you know where your package is at all times.
· 8 min read
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Can I Register My Business with a P.O. Box Address?
Whether you decide to establish your business as a sole proprietorship, a C corp, or an LLC, you'll need to register a business address.
· 9 min read