Business Management
Learn all the ways you can take your business to the next level, whether you're in year one or year 10. Get advice on how to run and grow your business-and even what to do when you're ready to move on.
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12 Ways to Market Your Business on a Budget
Marketing your business doesn't have to be complicated or expensive. Here are 12 ideas you can start implementing today.
· 5 min read
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How to Know When It's Time to Sell Your Business
The most common answer to the question of when to sell your business is “it depends." No single formula is right for every situation. The decision can be informed by many eventualities, such as deteriorating health or a divorce. But experts agree that in an ideal world it's best to do it in a deliberate, planned manner so you can recoup as much value as possible.
· 3 min read
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What Startups Need to Know About Their First Employees
If your startup is thinking about hiring, that's great news. Before you send out offers, you'll need to think about hiring costs and best practices.
· 3 min read
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How Small Businesses Are Turning to Video and Content Creation Amid COVID-19
With fewer in-person interactions because of the global pandemic, small businesses are turning to video content creation to offer personalized experiences and stay connected to their customers.
· 4 min read
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Creative Cost-Cutting Ideas for Small Businesses
Small business owners do a lot with a little but, in lean times, cost-cutting becomes the highest priority. Learn some new and creative ways to lower costs while making sure you get maximum value for each dollar you spend for your company.
· 3 min read
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How to Map Your Customer's Journey
With customer expectations higher than ever, customer journey mapping is a useful tool that can help turn a potential customer into a raving fan.
· 3 min read
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Can You Get Sued for Asking Employees and Customers to Wear Masks During COVID-19?
If you're a business owner, you're likely wondering if requirements to put on face coverings will open you up to lawsuits. Learn how to ensure your business will still thrive in the new COVID-19 reality.
· 3 min read
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How Female Hispanic Business Owners Are Fueling the Economy
Latina-owned small businesses are the fastest-growing segment of the business community in the United States, playing a key role in fueling the nation's economy. How do they do it? With perseverance, education, and a lot of guts.
· 4 min read
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How Hispanic Small Businesses Support Social Change Through Commerce
It's possible to be a successful Hispanic-owned small business and also create positive change in your community and beyond. It comes down to doing what you love and being aware of how that can help the community.
· 3 min read
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Who Is Eligible for Maternity and Paternity Leave?
So, you're welcoming a new child. When do you share the good news with your boss? What kind of leave can you expect? Do you even qualify for leave? If you are expecting or adopting, you should know your rights at work.
· 5 min read
