Trademarks
Take a few simple steps to safeguard your brand. See how trademarks can protect your logos, slogans, company name, and more.
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Registering Green Trademarks
While the USPTO is actively encouraging the development of 'green' technology, green trademark and patent seekers should be well-informed going into the process to increase the probability of success—because it's not enough to just have a catchy 'green' name anymore.
· 5 min read
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Developing an IP Strategy
Protecting your invention, logo or creative work with a patent, trademark or copyright is important. But equally important is creating an IP strategy.
· 5 min read
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Trademarks: After You Apply
Filing a trademark application is just the first step toward trademark registration and it doesn’t guarantee registration. Your application will first move through a review and publication process.
· 4 min read
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Trademark Registration: An Overview
Trademarks protect your business name and strengthen your brand identity. When you register your trademark with the U.S. Patent and Trademark Office, you gain valuable rights, but the registration process takes some time and consideration.
· 3 min read
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Trademark Protection of Color: Louboutin's Red-Soled Shoe Is a Clever Logo
A deeper look at the question of trademark and the use of color in product design.
· 4 min read
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How to Purchase an Existing Trademark
Need a trademark ASAP? Consider buying an existing one. But before you get your wallet out, make sure you understand how to decide if it's right for your business.
· 3 min read
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The Importance of Trademark Protection
If you are not already thinking about trademark protection for your business, you should be. If you have been neglecting this aspect of your business, don't despair. Trademark protection is straightforward. Here's what you need to know.
· 3 min read
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Understanding Trademark Tarnishment
Learn what trademark tarnishment actually is, how to avoid it and the steps that you should take if your trademark has been tarnished.
· 3 min read
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The Problem of Genericide in Trademarks
Sometimes a company's branding can become so pervasive in our culture it goes beyond the traditional confines of its trademark. What seems like a good problem to have can actually create a new public relations headache known as genericide.
· 3 min read
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Trademarks, Publicity, and the Presidency
Can U.S. presidents protect their names and faces with trademarks? And, on the flip side, is it OK to use the president's name or image on a product? Find out how trademarks and other intellectual property rights apply to the commander in chief.
· 3 min read
